Jonathan Wolf - Textron Case Study


Textron is an American global aerospace, defense, security and advanced technologies industrial conglomerate. My task was to envision the future of off-roading and write the copy for the proposal.


February 2018


Sketch, InVision, HTML5, CSS3, jQuery, Photoshop


Design, Front-End Dev, Copywriting

Textron Proposal Design + Build

Textron wanted to envision the future of Off-Roading. We proposed a 3-Staged approach with various milestones along the way including a mountable console, an app and a heads-up display unit.

Launch Proposal
textron prototype

Horizon 1

The first stage of the proposal was to design screens for navigation and speedometers on a mountable display. The objective was to quickly reference vital information as well as allowing the driver to keep both hands on the wheel.

textron prototype
textron high fidelity prototype

Horizon 2

The second stage was the designing of a mobile app. We wanted to create a more detailed navigation and communication platform for friends as well as an Augmented Reality app to show vechicle dianogstics such as oil remaining, tire pressure and coolant temperature.

textron prototype
textron high fidelity prototype

Horizon 3

The third and final stage was the creation of a Heads-Up Display that was always visible but not obtrusive. Some ideas we had for its features included a warning detection system as well as hands-free calling.

textron prototype
textron high fidelity prototype
textron graphics